KitchenAid Brand
Welcome to the new era
of KitchenAid
There are kitchens — and then there’s KitchenAid. In 2025 the brand relaunched a completely redesigned line of major appliances that made personalization no longer just for the recipes personal to you, but for the appliances that make it happen.
So to introduce the new line to our trade partners and drive sell-in, we created a set of sizzle videos revealing the design philosophies behind the new colors, finishes, hardware options and innovations.
The launch drove a 47% increase in KitchenAid® Major Appliance orders at our buy fairs, securing over 12K retailer floor spots and counting.