KitchenAid Brand

A refrigerator for storing
and serving in style

The brief for this drop-in launch claimed the only thing cool about this refrigerator was the air filter — a $10 accessory in a $4,000 fridge. But what it may have lacked in new innovation, this refrigerator more than made up for in beautiful interior design, thoughtful organization solutions and bountiful capacity. So we rewrote the brief to reinforce the brand’s design leadership by owning (and renaming) our Signature Platinum Interior with its premium wood-look trim, metallic touchpoints and ultra-bright LED lighting. And delivered an impactful, budget-conscious retail content package that exceeded expectations for sales volume and flooring in-store.

In-Store POP

Brings the beautiful interior design to the exterior as an eye-catching billboard, then takes shoppers on a tour of the premium details inside once they open the door.

Planned a once-in-a-century celebration >>