KitchenAid Brand
Love the Racks
KitchenAid writes the first love song…to a dishwasher? That’s right. Thousands of steamy, lengthy and somewhat sensual reviews were written like love letters to the 360° Max Jets™ Third Rack Dishwasher. So when it came time for a relaunch, we let the real love of our owners do the talking (or rather, the singing) by turning a real five-star review into a real original love song.
Full-Length Music Video
Starring Grammy Award Winning Artist Sam Nelson Harris of the X Ambassadors and, of course, the KitchenAid® 360° Max Jets™ Third Rack Dishwasher.
Social Teasers
We dropped this track like the hottest new single from Harris with trailers and behind-the-scenes content going live on his Instagram account first.
Case Study
Racking up over 18.5M views, this real love song changed the tune in the dishwasher category, moving KitchenAid from #4 to #1 in brand preference. And won WoW Studios our first Cannes Lion, Best in Show at the ANA In-House Awards and more.